Corporate discipline, Mittelstand pragmatism, and a founder's drive — in one person.
I'm Assad Dar: a transformation executive and entrepreneur with 19 years of international leadership experience — at home at the intersection of IT and business. I started as a dual-study student inside a corporation, went on to lead digital transformation where processes are regulated and complex — inside global pharmaceutical corporations — and I built, funded, and ran two companies of my own.
That combination is rare: I know the governance and method of the corporate world, the pragmatism and budget of the Mittelstand, and the speed of a founder — because I've worked in all three worlds myself. I know what your situation feels like, and I help in concrete terms instead of just presenting. That's exactly what companies need when they want AI and digitalization as a measurable lever, not a gimmick.
Three worlds, one method
Global brands at Bayer
As Digital Lead I owned the digital transformation of global OTC brands like Aspirin, Bepanthen, and Rennie — in a multinational, strictly regulated environment with a reporting line to the top.
Transformation in the Mittelstand
As Director Global Digital Transformation I built and led the digital transformation function of a mid-sized pharma company — with brands like Sinupret: commercial operating model, Agile governance and OKRs, e-commerce, and new digital business models.
Founded, funded, scaled myself
I built two international platform companies from zero, raised over $14M, and designed and ran AI-enabled operating architectures myself — with full P&L accountability.
My products
Alongside consulting, I build and run my own AI and software products — from communication training and meeting platforms to school administration. That hands-on experience from building and operating products feeds directly into my consulting work.
View all productsWhere I'm deep
German know-how meets global experience
I'm rooted in Germany and know the reality of regulated industries, the Mittelstand, and GDPR first-hand. At the same time I've worked across international markets — global brands, cross-border teams, international investors, and multi-entity structures abroad. Local relevance and global scale aren't a contradiction for me.
Why I'm the right partner for digital & AI
I've used AI myself — not just recommended it
In my own companies I designed and ran AI-enabled operating models. I know what holds up in practice and what only looks good in a deck.
I've been in all three worlds myself
Corporate, Mittelstand, and my own startup — I've worked in each and felt their constraints first-hand. I understand your situation instead of inferring it from a deck — and I translate corporate method into the speed and budget your company actually has.
I find where processes really cost money
Through deep process and systems architecture (SAP, process governance) I spot where automation and AI pay off — before a single tool is chosen.
Results before hype
19 years of P&L accountability and KPI-driven management. It's about measurable value, not AI for its own sake.
Dual study program at Bayer — B.Sc. Information Science for Business, FHDW Bergisch Gladbach (2010–2013)
German (native), English (fluent)
Let me understand your company.
30 minutes, no slides — I look with you at where digital & AI can create the biggest leverage.
Request intro call